The three S’s – simpleness, sociability, and security – tend to be a solid basis for dating website. So why will it feel like countless internet sites tend to be mysteriously lacking all of them using their company strategies?

Enter LikeBright, a brand new dating internet site created in Seattle whose goal is to purge deception from the online dating scene. It really is a tall purchase, but Ron Lai, Sonya Lai (yes, they’re siblings), and Nick Soman are determined meet up with it. The trio met while studying at Harvard, and decided to found LikeBright this season within the TechStars, a company that phone calls by itself the “number 1 business accelerator in the world,” plan in Seattle.

Their particular objective, as told Aislyn Green of, actually difficult: “LikeBright is a TechStars Seattle business working to generate internet dating quick, social and safe for ladies.” Ladies every-where – and plenty of guys – complain in regards to the not enough confidence and rampant sleeping that affects online dating services. For many, it’s become these types of difficulty they’ve given up on online dating sites entirely in favor of returning to the original methods of online dating they’d when rejected, like satisfying through buddies or at personal gatherings. LikeBright is designed to fight this issue by “creating a dating layer on Facebook to greatly help women fulfill men and women through the people they believe.”

The motivation for LikeBright came from personal expertise. Sonya had been powered by a need to assist the girl feminine friends navigate the sometimes-dangerous world of online dating, and planned to place increased exposure of the difficulties, frequently disregarded, that ladies love regarding trying to find really love on the web. Ron, a frequent traveler, had been stimulated to produce a niche site that came across their nomadic needs, and Nick discovered associated with the value of meeting a night out together through some one you confidence whenever women pal launched him to their girl.

Before building this site, the trio performed 50 alive interviews with women who planned to share their experiences with online dating sites. The reactions they got ranged through the humorous toward horrifying, like “Everything felt good. Right after which the guy asked me personally easily smoked meth” and “he had been 11 and I must drive him residence. He’d walked entirely across town.” Determined that world lacked a dating web site that places ladies initial, LikeBright was given birth to.

LikeBright is actually devoted to generating a breeding ground constructed on the 3 S’s. Joining this site is not difficult: it requires half a minute to join up via Twitter Connect. The website promotes sociability by providing consumers a social framework for any singles they see and allowing them to connect to friends – affixed or not – on the internet site. And it’s secure: females can use LikeBright anonymously, and each and every guy on the website is vouched for.